About Us

“I am still here because I wrote it down.”

Pretty Daily was born from that truth.

When I was a pre-teen, journaling saved me. It was my safe space—where I could feel things I didn’t have words for, and say things I didn’t know how to speak out loud  

Now I’ve created a space for the next generation of girls to do the same. Whether she’s 13 or 33, Set the Mood gives her three journals—one for each emotional season—so she can check in with herself and write her way through it.

This isn’t just stationery.

It’s soft structure. A quiet ritual. A way to stay close to yourself when the world feels loud.

We believe in being emotional. In healing softly.

And in staying—because you wrote it down.

Welcome to Pretty Daily. You’re safe here.